11 May How on-demand delivery is helping people adapt to the new normal
Rich Wheeless, CEO of ParcelPal
I want it right now! We’ve all said and heard this phrase often in our everyday lives. Whether it’s the sports scores, news updates, trendy clothes, delicious food, or anything else, the new generation is obsessed with getting things faster. This behavior shift is partly because of our access to technology and partly because we don’t know any different. Me? I am 40 years old and I remember a time when the only things you could have delivered under an hour were pizza and chicken wings. Believe it or not, there was a time when we had to run to a grocery store or a restaurant to be able to get what we needed. Today, the mindset has shifted and ParcelPal is at the forefront of the movement by giving people the power to get anything delivered, anywhere.
We can’t imagine a day without our smartphones, booking services, and access to banking, especially when it comes to Millennials. There is a constant dependency on technology and the internet, which widens the scope of innovation amongst entrepreneurs. Today, we have an app for everything – mechanics, food delivery, doctors, flower delivery, spa services, and many more.
It is my belief that the on-demand economy is the next big thing, which was the defining factor that made me get on board with the app that does it all – ParcelPal. My vision for ParcelPal is to make on-demand delivery the new normal, by giving everyone the power to shop locally from any store.
Recent figures from the on-demand economy survey states the following:
42% of the adult population have used an on-demand service.
22% of the adult population have offered services in on-demand service.
51% of those who offered services in an on-demand economy admitted that their financial situation has improved in the past year.
On-demand services are booming. Where are we headed? What will our lives look like in 10 years? Let’s dive deep into it.
To understand this, we must start at the heart of our generation – Millennials, also known as Gen Y, born between 1980 and 2000. If you are one, this may seem very familiar. Unlike their parents, millennials don’t want to spend most of their time at the office, working from 9 am to 5 pm while making a lot of money. What makes them happiest is doing fun things, spending time with friends and family, and traveling around the world. They need time! Therefore, they’re either working less or working smart. They grew up with computers and technology and as automation takes over some parts of manual labor, they have more time left to pursue personal endeavors. Millennials want to do work that adds value. Value for the company, the process, or people. They need to feel that they contribute to a better world.
In the period we grew up, our value was in the things we owned. A big house, a BMW in the driveway, branded clothes, and so on. It meant that if you possessed those things, you had made it in life. Over the years, we started caring less about “stuff” and “things” and started valuing time and effort. Spending time on sports, hobbies, friends, and family is more valuable to millennials than material things. I would even argue that if you randomly surveyed 100 people, 99 of them would say that they prefer to start their own business than work for a large corporation. I have done many public speeches, and in many of them, I have referred to the current generation as the NINJA generation (no income, no job, no assets).
So why are on-demand delivery services so popular and how are they helping people adapt to the new normal? Part of the reason is that people are busier than ever. We want things, and we want it now. Need to get something bought from your favorite store? Want to round out your shopping list? Purchase and drop off your groceries? Or pick up your keys or charger from home? Get from one place to another? With on-demand, you can get access to the best things faster and save time to do what you love. Without the hassle and burden of ownership. On-demand services also help with waste/pollution management, money management, and time management – outsourcing meals, chores, tasks, and more.
With the unfortunate global health crisis of COVID-19 currently sweeping across the world, on-demand has become a way of life. Several businesses have been solving these problems but the ones that provide solutions faster and make it more convenient for their customers are going to win in the on-demand sector. On-demand services will continue to be a major contributing factor in economic growth, benefitting the customers and the businesses equally.