Looking for a part-time gig that doesn’t suck? Tired of being told when you have to work, and begging for time off? Ready to ‘stick it to the man’ and become your own boss?
Perhaps as a reaction to the global economy, consumers were looking for a way to support their neighbours financially while purchasing the goods and services that they would purchase anyways. Such companies arose to fill a very specific niche with such firms as Uber and Airbnb providing rides and accommodations respectively.